The direct-to-home television phenomenon was started in India by Dish TV. When it was launched during the early years of this century, the entire country was gung-ho about cable TV which is why they initially started with rural areas where cable TV had not yet reached. Today the country has the largest number of DTH active subscribers in the world – a whopping 67.56 million. With online Dish TV recharge provision as well as similar facility being provided by other DTH operators and resellers in the market today to subscribers, the number is expected to rise substantially in the coming years.
How can online recharge help in non-stop entertainment?
The first thing is that DTH recharge no longer requires the user to physically visit the operator’s store or a retailer store. It can be done simply by using one’s mobile devices like the smart phone and tablets and using laptops or computer terminals. Most online merchants today have their own Apps developed that mobile device users can easily download and use it as per their convenience.
In our busy pursuits through the day and month, we often forget important dates that pertain to regular monthly payments like Dish TV recharge or payment of utility bills etc. Digital technology enables the operators to send reminders to their subscribers on recharge and payment dates. It also further helps the subscriber to immediately open the website or App of the operator from his handset and carry out the process instantly. With few mandatory information that the site or App asks for, the subscriber can recharge within minutes. Thus, the connection remains intact – there is no discontinuity in the service and no blank screen staring back at you.
Other than the DTH operators, even online retailers or resellers like Paytm, MobiKwik and PhonePe enable DTH subscribers to carry out recharges and bill payments. Users can use the resellers’ site or App to carry out Dish TV recharge or online payments. Most people today use the retailers more frequently to recharge rather than using the operator because –
- You can use the reseller for recharges and payments for different facilities provided by different service providers in the market. Most retailers mentioned here offer their users the provision of recharging connections of multiple service providers.
- Other than Dish TV recharge, mobile recharges and payments of utility bills, users can also use the reseller sites and Apps to purchase movie tickets, book transport services like bus, metro, train and air; order food online; shop for varied consumer products; book hotel rooms and carry out a whole lot of different activities. When using the DTH operator’s site or App, users can conduct transactions pertaining to the service provider’s limited services and products only.
- With plenty of promo deals, cash back offers and discount schemes, users can save money upfront or get offers that are linked to cross-purchases and use of other services.
- With most retailers offering mobile wallets today, DTH subscribers can use the same to make safe and secure payments after due registration.